Over the past couple of years, video streaming device maker Roku Inc (NASDAQ:ROKU) has emerged as one of the strongest growth stocks, and in 2019, the stock gained as much as 337%. However, it should be noted that Roku has not been a publicly listed stock for too long, and in fact, it had its IPO back in September 2017.
ROKU’s Stock is Up 860% Since Listing
For those who invested in the stock at its IPO, Roku stock has already generated about 860%. Hence, it is necessary to take a closer look at Roku and figure out how it might perform in the near term.
There have been plenty of developments with regard to Roku in recent times. This past September, the company introduced a new line up of Roku players. On the other hand, it also launched streaming devices like Roku Ultra and Roku Express.
On the other hand, it has also established an advertising business, which is involved in managing ads on its platforms. The company expects to generate as much as $632.9 million in revenues from the advertising business this year. It has also expanded globally with its Roku TV brand and has also signed licenses with big-ticket companies like Walmart, Philips, JVC, and Polaroid, among others.
Streaming Stocks
While it is true that the company and its stock have both performed impressively, it should be noted that the streaming space is now extremely volatile. Companies like Walt Disney Co (NYSE:DIS) and Apple Inc. NASDAQ:AAPL) have entered the market, which is why; many analysts believe that Roku could come under pricing pressure.
On the other hand, the streaming space is also set to get far more competitive, and as of now, it isn’t very easy to figure out how that is going to affect the Roku stock. Those with a bearish outlook on Roku expect the stock to have a bit of a rollercoaster in strong light competition.
