The universe has gifted us with pairings like no other that have changed the course of human existence for as long as time has ticked onward. Where would society be without the coupling of the butter of peanut combined with jelly derived from the sweetest grapes known to man, and several known to monkeys? Might’ve Batman perished in combat if not for aid from his young ward, Robin? Partnerships, pairings, mash-ups, collabs, all names point to the central notion that birds of a feather stick together. A short while ago, an individual with less-than-polite intentions birthed an idea into existence.
A male college student, let’s call him Derek, was having some difficulty with the ladies. It wasn’t that girls weren’t interested in Derek, but he could never seem to make it past the first couple of dates. The pattern was consistent. The first date would go off swimmingly, he’d make her laugh about the most recent Kevin Hart film, she’d tell him he was funny for a fray guy, then the second date would come around, smooth as the last.
Derek never made it past the second date, because he didn’t know how to initiate romantic contact, he was far too nervous. If only there were a way to invite a girl back to his place, relax, set the mood, and let the magic happen. On one fateful evening, Derek invented the “Netflix & Chill.”
Taking the N+C one step further, some gentlemen have gone to great lengths to woo their dates into spending quality time with them, including arranging a one night stay at the nearby hotel. Little did Derek know that hotels typically offer pay-per-view content, rendering him incapable of initiating a proper “Netflix & Chill.”
For some time, this remained the truth for those looking to set the mood whilst staying off-site, until today. Hilton Worldwide Holdings Inc (HLT) and Netflix (NFLX) today announced that they will be teaming up to create a more personalized travel experience by allowing guests to stream their favorite Netflix series, movies, and more on in-room televisions in Hilton’s (HLT) high-tech Connected Rooms, according to the official press release.
According to recent reports, Hilton (HLT) currently boasts over 1,800 Connected Rooms across all of their properties and intends to extend the technological offerings to tens of thousands of rooms in hundreds of more hotels across the US.
“We know our guests want to feel connected while traveling, just as they do at home, so we’re giving them seamless access to their favorite Netflix shows, films, and specials while on the road. Inspired by 100 years of innovation, we continue to find new ways to meet the constantly evolving needs of our guests.”
–Noelle Eder, Executive Vice President and Chief Information and Digital Officer, Hilton
The collaborative agreement between Netflix (NFLX) and Hilton (HLT) will, aside from bringing the N+C to the hotel experience, allow Netflix users to access their own Netflix (NFXL) accounts — not some customized Hilton version — so they can easily pick up from whatever episode of New Girl they left off on. Business jargon aside, a deal like this further extends Netflix’s (NFLX) goal of keeping consumers glued to their platform.
In a world where seemingly every company with an app, game, or streaming platform wants your attention, Netflix (NFLX) just captured a massive portion of a market built on consumers trying to relax on vacation or after a long day of work, all of which taking place away from the comfort of their homes. By integrating Netflix (NFLX) into the Hilton multimedia experience, guests will artificially feel more at home via the use of their personal Netflix (NFLX) account.
“This partnership extends our commitment to enabling our members to watch their favorite Netflix series, movies and specials wherever and whenever they want, and we’re thrilled to be bringing our service to Hilton agues all over the world.”
–Bill Holmes, Head of Business Development, Netflix
