A company is only as successful as its understanding and execution of corporate communications, and on Wednesday, Premier Health Group Inc. took a major step in assuring the effectiveness of their communications. The innovative health care company, based in Vancouver, Canada, has worked tirelessly over the years to develop “innovative health care approaches that combine human skill based expertise with emerging technologies,” and in hopes of communicating these strategic aspirations to the community, Premier Health retained an arm’s length corporate communication firm, Midam Ventures, LLC (Midam). As for the details of this momentous collaboration, per the official press release, effective October 1, 2018, Midam will be paid a US$100,000 cash retainer and 500,000 common shares for its services. The common shares are subject to a voluntary restriction on trading for a period of 6 months from the date of issue.
Premier Health Group (PHGI) has been on the cutting-edge of the health care experience for quite some time now, and recently released a major corporate update detailing how they plan to take their approaches to its fullest potential.
In a press release detailing their most recent corporate revisions, Premier Health announced that, in August, they successfully acquired HealthVue Medical Clinics (HealthVue). Premier Health had been looking to get their foot in the doctor’s office door and this acquisition allowed them to instantaneously have access to the primary care market. HealthVue, based in the Greater Vancouver Area, consists of four “fully integrated, paperless and electronic medical record-based medical clinics with a 10-year history, 22 healthcare professionals and over 100,000 active patients.”
Premier Health, as a result of their acquisition of HealthVue, is making significant headway in terms of technological developments for the betterment of the healthcare experience. HealthVue has reportedly been working on telemedicine technology for their patients, and the new tech has been very well received.
“Patients have found that connecting with their healthcare professional from the convenience of their work or home to be extremely revolutionary, so much so that many patients in the pilot used the service repeatedly”
– Dr. Essam Hamza, CEO of Premier Health
In addition to their valuable and insightful acquisition of HealthVue, Premier Health just completed a CAD $3.55 million in financing in August 2018, with $1 million of that money being used for the HealthVue acquisition. Per the press release, the Company claims they have “no debt and are well capitalized to strategically acquire additional clinics” in the coming months. With all of these lucrative corporate developments, it was only natural for Premier Health to seek out a communications firm with an impeccable track-record to publicize their advancements.
Premier Health Group, in partnership with Midam Ventures, LCC (Midam) is launching a strong shareholder communications initiative, “designed to provide improved visibility into the company’s current and planned operations,” according to a press release sent out on Wednesday. This initiative was motivated by the Company’s determination to be as transparent as possible with its stakeholders and active patients.
The new communications program, conceptualized by Midam, will provide much-needed updates to the Company’s website and investor relations portal, as well as building out an “active blog with articles provided by in-house contributors,” coupled with a cohesive social media strategy.
For a major player like Premier Health to be going to such great lengths to provide a best-in-market experience for their health care patients is astounding. The Company, in their mission statement, says that they will “Set the gold standard for services in locations of interest worldwide,” and, in retainment of Midam Ventures and enactment of this innovate and effective communication initiative, the Company is leaving other healthcare providers in the dust.
