When you hear the name Corona, what do you imagine? Beachgoers clinking bottles, each one with a singular lime on the lip of their drink or maybe football fans, donning their team’s jerseys and face paint, chugging after a touchdown is scored? What about relaxing after a long day with a tall, cold one that, starting very soon, could be infused with cannabis?
Walk, don’t run, because Constellation Brands, INC, (STZ) the company behind Corona beer, intends on making this a reality.
In October of last year, Constellation (STZ) dropped $2 billion on Canadian medical marijuana company Canopy Growth (CGC), amounting to a 9.9% minority stake. According to CNN reports, at the time of investment, the stake was worth roughly $191 million. Canopy Growth (CGC) is currently the largest publicly traded marijuana company in the world. Since November 2017, their shares have soared more than 285%. As a result of this growth, Constellation Brands, INC (STZ) announced today that they would like to invest an additional $4 Billion in the Canadian cannabis producer. If Constellation moves forward with this investment plan, they will own 38% of Canopy Growth. According to Fortune magazine, Canopy was the first marijuana company in Canada to reach a $5 billion dollar evaluation.
This very large investment is predicated on the notion that Constellation hopes to distribute cannabis-infused beverages, most likely using the Corona brand. On Thursday, Canopy (CGC) CEO Bruce Linton spoke at the Marijuana Business Daily International conference in Toronto, touching on the future of the cannabis industry and how his company intends to be a key player in that future.
“We’re going all in on medical because the research on those products has the potential to pay off worldwide. If we work on trials to develop a product that helps people in Canada sleep better, making Germans sleep is probably not that different.”
-Bruce Linton, CEO Canopy Growth
The alcoholic beverage conglomerate has yet to speak on whether they have the intention to distribute these cannabis-infused products in the US, or any other country for that matter, most likely waiting on more nations to follow Canada in the legalization of cannabis. Last June, Canadian Prime Minister Justin Trudeau announced that parliament would vote on legalizing recreational marijuana and the vote passed with ‘high’-flying colors. The policy, known as Bill C-45 or the Cannabis Act, will officially take effect October 17, 2017.
In this last year, we’ve seen a dramatic shift in large company opinion surrounding investing in cannabis and its medicinal/recreational use cases. Like its beer brewing counterparts like Corona, Heineken-owned (HKHFF) Lagunitas Brewing has been working on cannabis-infused brews.
According to Lagunitas’ official website, their beverage,“Supercritical,”
“is an “IPA” made with marijuana terpenes, aromatic compounds of fragrant oils rom the cannabis plant that give it distinctive flavors and aromatics.”
Lagunitas Brewing explains that, though their bud-infused brews are tasty, the psychoactive elements of THC, which give you feeling of being “high,” are not used in the drink. Just to give you your daily dose of science, the terpenes used in the beer contain no THC. Marijuana and beer, on a genetic level, are actually very similar. Both cannabis and Humulus (scientific term for ‘hops’) share terpenes. Getting even more scientific for a hot second, terpenes are a class of organic compounds produced by certain flowers and trees, and these compounds are the ones you should thank for their production of flavors and aromas in plants. According to a study published by the University of British Columbia, hops and marijuana’s common terpenes are “myrcene, beta-pinene, and alpha-humulene.”
The future of the beverage industry’s hot-and-heavy relationship with cannabis producers is still a bit hazy. Bruce Linton, Canopy CEO insists that we must work on “how we migrate people from an illegal activity to the legal action and how we take a prohibitive ingredient and turn it into something compelling.” Linton also believes that cannabis consumers will shift their focus away from the popular method of “lighting up,” and more towards “ingestibles,” subsequently decreasing the sales of flowers in stores.
If consumers decide to get lifted from a frosty, cold beverage, we may have to reimagine what we see when we hear someone ask us if we’d like to grab a beer. It’s interesting, really, that as countries eventually legalize the recreational use of marijuana, we may see its traditional recreational methods of consumption change dramatically.
Are Marijuana Stocks Set For A Rebound?
Marijuana stocks and the marijuana industry have proven to be incredibly lucrative throughout the last several years with increased acceptance of CBD by medical experts as well as innovation-driven products making their way to the market.
In the months leading up to Canadian legalization of recreational cannabis use, the sector saw exponential gains enjoyed by some of the industry’s leading producers. One research report suggested that in those early months, several top cannabis stocks would experience a market value increase of over 100% in some cases. With such unprecedented potential for growth, investors were ready to ride the high to the top.
However, in the week or so following Canadian legalization, the volatility of the market became incredibly clear. Even with the advent of Canadian legislation, and other nations with policy procedures in the woodworks, the cannabis industry is still very much in its infancy, meaning that there is a large amount of growth the sector must undergo before investors can enjoy its full potential. Though cannabis supply is low, sector hopes remain high that the industry will meet the demand of consumers and prove profitable. In the meantime, it looks like the street could be prepping for that #BTFD moment ;).
The Weed Man, The Paper Boy, The Evening TV
OTTAWA — The Canadian Union of Postal Workers said in an official statement late Tuesday that it has given strike notice to Canada Post, a company that functions as the primary mail provider in Canada. If American postal workers are some of the kindest individuals in the public sector, I can only imagine the severity of whatever is causing the union to strike.
The Canadian Union of Postal Workers (CUPW) represents nearly 50,000 Canadian postal workers across the country. In their official press release, the union stated that if their demands are not met, “rotating strikes will begin at 12:01 am, Monday, October 22. Locations have yet to be determined. ”
As for their demands, the CUPW claims Canada Post needs to address issues of “health and safety, gender equality and preserving full-time, middle-class jobs,” says Mike Palecek, CUPW National President. The union has been reportedly pushing for 3.5% annual wage increases but has been met with offers far below inflation, Palecek added.
“Our goal is still negotiated settlements with no postal disruption. This week is Canada Post’s chance to make that happen-Mike Palecek, National President Canadian Union of Postal Workers
Canada Post spokesman Jon Hamilton, in response to union strike threats, said in a statement that the postal service has found common ground with the union before, with issues far more severe than this, and he confident a resolution will be found.
Hamilton also assured the Canadian public that the postal service will still be operational in the event of a strike, as Canada Post is the largest parcel service company in Canada.
The CUPW’s decision to advocate for their rights and strike, while important, comes at a very inconvenient time for many industries in Canada, notably the cannabis industry.
On Tuesday, at 12:01 am, distribution and use of recreational marijuana became legal for Canadian citizens, ending almost a century of prohibition. While many cannabis consumers are ecstatic about the news, individuals living in communities without retail cannabis shops have little to no access to the product.
It was at this moment, cannabis producers had a revelation. We can get more products to consumers if we offer delivery services through the Canada Post. Game changer.
According to the British Columbia Liquor Distribution Branch (BCLDB), the organization partnered with Canada Post to deliver cannabis. As far as the terms of the contract, customers will be responsible for a $10 shipping fee when ordering, and their orders will be shipped directly from the LDB’s warehouse within 48 hours of order submission. Ironically, or not, on the first official day that cannabis is recreational legal, the Canada Post decides to go on strike. Canada Post hasn’t officially stated that their demanded issue changes have any relation to cannabis distribution responsibilities.
While the Canada Post, the Postal Workers Union, and the BCLDB get their affairs in order, other companies in the space are implementing creative solutions to deliver the quality product to consumers.
Enter Choom (CHOOF), an “emerging adult use cannabis company” which has secured the rights to 52 retail opportunities across Western Canada, with 29 “highly strategic and sure locations” around the province.
Choom (CHOOF) has worked tirelessly to create their best-in-market retail storefront brand in the Canadian adult use market and officially announced in September, that they entered into a distribution agreement with ParcelPal Technology Inc. (“ParcelPal”) (PTNYF).
Step aside, Canada Post, and let the real cannabis players get their hands dirty. Gone are the days of standing for hours in line for your lunch, rushing to the store after work to grab your clothes, and now, waiting for Postal Workers Unions to settle their grievances.
ParcelPal (PTNYF), the pony express built for the digital age that Canadians have waited for, offers “on-demand delivery of merchandise from leading retailers, restaurants, liquor store and,” as of 12:01 am on Tuesday, medical and recreational marijuana.
“We recognize the importance of utilizing the existing technology of ParcelPal’s mobile app in concert with their outstanding track record of home delivery execution. We believe this will provide an exceptional customer experience and we are excited to offer this to our valued customers upon the upcoming rollout of our retail strategy.”
–Chris Bogart President and CEO Choom
As for the legality of cannabis delivery, ParcelPal (PTNYF), in partnership with Choom, will be held to the same standards as Canada Post. Upon delivering your product, you will need to show proper identification indicating that you are nineteen years or older.
I wish the Canadian Union of Postal Workers the best of luck in their organizing and hope that Canada Post takes their demands seriously. If either party starts to get stressed, no reason to panic. Choom (CHOOF) delivers.
Disclaimer: Pursuant to an agreement between MIDAM VENTURES, LLC an affiliate of JSG COMMUNICATIONS LLC, MIDAM VENTURES LLC. has been compensated $75,000 per month for 3 months by a ParcelPal Technology, Inc. for a period beginning September 1, 2018 and ending December 1, 2018 to publicly disseminate information about (PTNYF/PKG) to publicly disseminate information about (PTNYF/PKG). We may buy or sell additional shares of (PTNYF/PKG) in the open market at any time, including before, during or after the Website and Information, provide public dissemination of favorable Information. We own zero shares. Midam has been paid $80,000 from Choom Holdings and 200,000 restricted common shares of Choom Holdings for a duration of 4 months beginning May 14, 2018 and ending September 14, 2018. We may buy or sell additional shares of (CHOOF) in the open market at any time, including before, during or after the Website and Information, provide public dissemination of favorable Information. Click Here For Full Disclaimer
Here’s What You Missed 10/16/18
In the simplest terms I can offer, a shower thought is a miniature epiphany that makes the mundane more interesting. According to the official subreddit “r/showerthoughts,” a shower thought is an idea that offers people a new way of considering details that they might have otherwise overlooked.
Here are some of my favorite shower thoughts:
- Lasagna is just spaghetti-flavored cake
- Lobsters are mermaids to scorpions
- Skirts are just butt curtains
- Yawning is the equivalent to the 20% battery reminders we get on our phones
- Onion rings are vegetable doughnuts
- Cookie dough is the sushi of desserts
Please do your own research on more shower thoughts, but in the meantime, here’s what you missed in the news yesterday.
Sen. Warren, 1/38 Cherokee Does Not Make You Cherokee
Less than twenty-four hours after Massachusetts Sen. Elizabeth Warren released DNA evidence that her ancestry included, somewhere along the line, Native American genes. If her goal was to take power from President Trump’s countless “Pocahontas” jabs, Sen. Warren only made matters worse.
“Pocahontas (the bad version), sometimes referred to as Elizabeth Warren, is getting slammed. She took a bogus DNA test and it showed that she may be 1/1024, far less than the average American. Now Cherokee Nation denies her, ‘DNA test is useless.’ Even they don’t want her. Phony!”
– President Donald Trump
Trump’s “I-told-you-so-Pocahontas” tweets aside, his facts are actually true. However, it is important that I clarify one thing from the rant above. A DNA test is useless to determine tribal citizenship because Cherokee leaders must approve new citizens unless they were born Cherokee.
Warren worked with Stanford geneticist Carlos Bustamante to analyze her genes and discover the truth about her alleged Cherokee heritage. In a short film produced by Warren, Professor Bustamante explains to the senator that “the facts suggest that you absolutely have a Native American ancestor in your pedigree.”
Whether you believe Warren has sacred ground stand on or not, that is up to you. Sen. Warren has stated that she plans on running in the 2020 Presidential Campaign and hopes that you view her DNA acquisition has a means of being as transparent as possible to the American public.
Canada Reaches All-Time High, Literally
The legalization of recreational cannabis for Canadians officially took effect on Wednesday at midnight. With the enactment of this law, Canada is now the second country, after Uruguay, to legalize possession and recreational cannabis.
The question on everyone’s minds, aside from how late can pizza be delivered in Canada, is how will the country, and its newly budding market, evolve in the coming months. Many analysts are predicting a shortage of recreational marijuana within the first year, considering major cannabis producers have yet to face such a “high demand. ”
We shall wait and T-H-see, haha.
Saving Private Rhiannon
Lt. Gen. Laura J. Richardson has accomplished many feats during her thirty-two-year career in the US Army. Joining up in 1986, Richardson rose through the ranks of the military and in 2012, she came the first female deputy commanding general for the 1st Cavalry Division, known as “America’s First Team,” according to CNN.
Now, Richardson has once again broken through yet another glass ceiling. CNN reports that for the first time in the US Army Forces Command, or FORSCOM, a woman will be leading the largest command in the Army, representing 776,000 soldiers and 96,000 civilians. Aside from being a total badass, Richardson represents a powerful force sweeping the country, and soon the world. The time for women to take leadership and power is now. Well, to be fair, that time should’ve begun many years ago, but here we are. Time is up for men to solely hold command of the Army or executive positions in corporations.
We hold these truths to be self-evident that all men and women are created equal. I recognize that is not a direct quote, but I’ll submit my amendment to the constitution after this article goes live.
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