The much awaited “The Amazon Prime Day Extravaganza” is around the corner. The humungous and the most highly touted event in the e-commerce industry would take up two complete days in mid-July. At the time of its inception in 2015, it was an event to mark and celebrate the 20th Anniversary of the company.
Amazon Prime Day was initially a 24-hour sales event. Later it was extended to a day and a half event. Now, this time the company has announced that the Amazon Prime day would be a two-day affair and would take place on the 15th & 16th of July.
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According to Jeff Wilke, chief executive of Amazon’s worldwide consumer division, “Our vision is that Prime Day should be the absolute best time to be a member — when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen.”
Global Shopping Event
Prime Day is a global shopping event which is exclusively for the Prime members as part of the company’s loyalty program. The Prime member exclusive holiday will last for 48 hours, making it the longest Prime Day ever. Users pay $119 a year and receive free shipping, access to its video and music library, as well as other perks.
However, for those who still are not members of Amazon Prime, the company has made provisions to enjoy the benefits of Amazon Prime Day. All they need to do is enroll for a 30-day free trial. This would grant them access to the member exclusive deals. This two-day parade of epic deals would start at midnight Pacific on Monday, July 15.
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The company reported that its last year online sale was the biggest in the history where its members purchased more than 100 million products. The orders outshone the previous year’s i.e. 2017 tally by more than 60% worldwide. However, the company refrained from releasing an exact sale figure. According to the analysts, the last year sale approached $3.4billion.
Last Year Was The Biggest In History
Amazon said last year’s Prime Day was its “biggest in history.” It reported Prime members purchased more than 100 million products, with orders surpassing the previous year’s tally by more than 60% worldwide. Edging near a new buy point, the stocks of Amazon fall 1.9%, closing at 1,878.27 on the stock market today.
If one can recall the last year Amazon Prime day event soon suffered from the issues of malfunction that perturbed its members. This anomaly lasted for a good 2 hours out of the 36 hours of the sales event. There had been no discussion or clarification from the company’s end regarding the cause of the malfunction.
This year, however, one is likely to see specials on Amazon’s exclusive products as the company tends to focus on its own products and bring it to the limelight. So, any member who would take part in the sale extravaganza is likely to see specials on the Alexa-enabled Amazon Echo and Echo Dot devices, in addition to Amazon’s line of media devices and its Kindle readers.
Amazon also is expected to put its own products front and center. Expect to see specials on the Alexa-enabled Amazon Echo and Echo Dot devices, in addition to Amazon’s line of media devices and its Kindle readers.
