Video streaming platform Roku Inc (ROKU Stock Chart) has grown at an impressive pace in 2019. The Roku stock price has had a highly impressive run this year so far. The company’s financial results in Q2 2019 proved to be yet another smashing quarter and naturally, the stock gained.
The stock has gone up as much as fourfold in 2019 alone; however, there are experts who believe that this could just be the start of the company’s rise. Here are the three factors that indicate that there could be much more upside in the Roku stock from current levels.
First and foremost, the number of accounts in the Roku platform is growing at a highly impressive rate. At this point in time, the company boasts of 30.5 million accounts which are active and that reflects a 39% rise from 2018. Moreover, the users are spending more and more time on Roku.
More than 9 billion hours of content was streamed on the platform and that is a whopping 72% year on year rise in that particular metric. The average revenue per user is also by as much as 27% year on year.
Roku has gone public only two years ago but in the meantime, it has managed to shed its dependence on device sales, which does not generate much profit. Instead, it concentrated more on its streaming platform. The platform is definitely high margin and its revenues grew by as much as 86%. The platform revenues are ultimately the driving force behind the growth of the stock.
Device sales rose by 24%. Last but not least, Roku now finds itself in the middle of a streaming revolution and remains brilliantly placed to use it to its advantage. More and more media companies are now launching their own streaming platforms and that means more use of the Roku platform in the years to come. It is not for nothing that experts feel that this is merely the start for Roku.